I am Associate Professor (with indefinite tenure) of Marketing at Carnegie Mellon University’s Tepper School of Business and of Social and Decision Sciences (by courtesy) at CMU’s Dietrich College of Humanities . My university profile can be found here.
I received my Bachelors of Science in Marketing and Economic Theory (2005), Master of Philosophy in Marketing (2008), and Ph.D. in Marketing (2009) all from New York University’s Stern School of Business. My expertise is in consumer behavior, consumer psychology, judgment and decision making, and research methodology. I have published academic research in top journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Psychological Science, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: General. I have presented my research at most top marketing and psychology conferences including annual meetings of the Association for Consumer Research, Society for Consumer Psychology, Society for Judgment and Decision Making, and Society for Personality and Social Psychology. Though my primary interest is understanding consumer behavior more broadly, I focus on work looking at, among other things, consumer enjoyment, hedonic decline, variety seeking, affective forecasting, expectation updating, sentimental value, gift giving behavior, and political psychology.
I serve as Editor at PLoS ONE.
For information on the 2019 Academic Marketing Climate Survey Click Here. Presentation of results here.
For a copy of my 2018 SCP Early Career Award Speech highlighting the challenges that women face in academic, click here.
Aside from my academic career, I am an avid woodworker, fitness enthusiast, nature lover and computer geek. I live with his brilliant wife, goofball daughter, and carefree son in Pittsburgh, PA.